How Pandora in the US hosted a three-day virtual store manager conference for 1000+ employees
For years in a row, the Pandora office in the United States has been executing a physical Store Manager Conference. During these conferences, leaders and trainers from Pandora would take the stage and carry out presentations, workshops and Q&A sessions with the attending store managers. And 2020 was set to be no exception. However, COVID-19 came along and unfortunately destroyed all plans.
But with a strong desire to still carry out the 2020 Store Manager Conference, Pandora employed Livehouse to execute the conference virtually. The event took place in September 2020 and lasted three days.
Ahead of the conference, technicians from Livehouse carried out testing sessions with each of the 18 presenters, ensuring that they were comfortable with presenting virtually, and aware of how to use Livehouse’s video- and presenter system. The following features was covered:
- Optimal seating- and lighting options
- The possibility for the presenters to control their own slideshow
- The possibility for the trainers to moderate Q&A sessions
Personalized registration e-mails
Each participating Store Manager received a unique registration e-mail, enabling them to complete a personal profile and read materials provided by Pandora. Completing these “tasks” would amount certain points, which consequently was included in a leadership board on the online Conference website. This competition continued throughout the whole conference, with additional tasks to complete.
A tailormade Conference website
In close dialogue with Pandora, a tailormade conference website was designed on Livehouse’s highly customizable platform, focusing on interactivity and connectedness amongst the participating store managers:
- Customized layout – logo, colors, images, text fonts.
- Content – inclusion of speaker bios, materials for download, agenda, upcoming sessions etc.
- Interaction features – polls for participants to complete, riddles to solve during break-sessions, ability to ask questions, opportunity to make donations to charities, competitions.
A constant dialogue with Pandora during live sessions:
30 minutes prior to each live session, the presenters from Pandora could log into Livehouse’s video- and presenter system, where our technicians would repeat how to use the site. This also provided a chance for the presenters to ask questions and consequently ensuring that they were comfortable with the system. Also, the Livehouse technicians acted as producer, informing the presenters of when to initiate their presentations.
Additionally, a Teams call was set up with coordinating members of Pandora, which would run simultaneously to the live-sessions. This would provide the opportunity to overcome potential and sudden issues instantly, as well as last second changes to the scheduled agenda and content.
Results / Conclusion
During the three-day virtual store manager conference, approximately 1,100 Store Managers partook in the conference, where 3 moderated Q&A sessions, 6 workshops, and 6 general session presentations was carried out with great success.
Thanks to a comprehensive, detailed and thorough planning- and coordinating effort between Livehouse and Pandora, the virtual 2020 Pandora Store Manager Conference became a great success story. Leaders and trainers were taken care of in a professional manner, and the participating Store Managers was thrilled with the virtual set-up. The below testimonial from Sales Training Manager, Elise Smith, is a testament to this success:
“We recently partnered with Livehouse to produce our first fully virtual conference. From the initial discovery meeting through conference close, we couldn’t have asked for a better product or partner. The team at Livehouse clearly understood our needs, even when we weren’t sure ourselves. They provided professional guidance throughout the scope of the project and were able to adapt on the fly to our unique requests. The time and dedication of the Livehouse team made our event of 1,000+ attendees a true success. They are seasoned professionals who truly understand this unique virtual landscape. Looking forward to our next partnership coming up soon!”
Manager, Sales Training
See pictures below for how the virtual conference site was designed, and please do not hesitate to contact us for more information. Learn also more about how Livehouse designed a 3D Expo Universe for Pandora’s retailers in the US & Canada here.